Case Studies

The work, side by side.

Every case study shows the profile before and after, the assets we built, and what the client said in their own words.

Cannabis finance • Fractional CFO

Mordy Spero

President, Anchor & Aura CFO
WHERE HE STARTED

Years of specialist cannabis finance experience, shown as a list of past roles. A founder could not see the problem he solves.

WHAT WE BUILT

Positioning around cannabis finance and compliance, a custom executive banner, a rewritten profile, a tax compliance guide for his niche, featured cards, and authority posts.

WHEN HE SAW HIS TEARDOWN

“Amazing, you're the first person to write me that. I know I have a problem, but you came up with a solution.”

— Mordy Spero, Anchor & Aura CFO
Profile Transformation ← Drag to Compare →
linkedin.com/in/mordy-spero
Mordy Spero After Profile Mordy Spero Before Profile BEFORE AFTER

Authority Posts & Niche Lead Assets

Custom Executive Banner & Featured Profile Cards

Multi-Slide Authority Carousel Framework

linkedin.com/posts/mordy-spero-cannabis-cfo
Mordy Spero Multi-Slide Carousel

Integrated Practice System • Anchor & Aura CFO

anchoraauracfo.com
Anchor Aura CFO Practice Website
Private equity and mid-market • Fractional CFO and COO

Gregg Mischner

Fractional CFO + COO for Private and PE-Backed Mid-Market, FMX Partners
WHERE HE STARTED

An impressive corporate career, but no clear signal for private equity principals and founders looking for help with growth and value creation.

WHAT WE BUILT

Positioning around value creation for private equity and mid-market companies, a custom banner, a rewritten profile, a value creation playbook, featured cards, and authority posts.

VERIFIED LINKEDIN RECOMMENDATION

“Zahra transformed my LinkedIn presence from a static resume into a real lead-generating asset. She understood my background as a Fractional CFO/COO and translated it into sharp brand positioning, new profile design, stronger messaging, and a lead capture setup that drew inbound interest quickly. Communication was smooth, deadlines were met, and the result was exactly what I wanted. Highly recommend her.”

— Gregg Mischner • LinkedIn recommendation, July 2026
Profile Transformation ← Drag to Compare →
linkedin.com/in/gregg-mischner
Gregg Mischner After Profile Gregg Mischner Before Profile BEFORE AFTER

Authority Posts & Value Creation Playbook

Custom Executive Banner & Featured Profile Cards

Multi-Slide Authority Carousel Framework

linkedin.com/posts/gregg-mischner-pe-operations
Gregg Mischner Multi-Slide Carousel
CUSTOM VISUAL TEARDOWN

Start with the teardown.
Decide after.

Send your profile link. We will send back a visual teardown that shows where founders leave, and what would make them stay. No pitch inside. If it makes sense to talk after, you choose chat or a call.

Built only for Fractional CFOs
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Chat or call, your choice
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No pitch inside